Bao-Tran is an independent graphic designer and art director based in New York City with 18 years of experience in brand identity, editorial design, art direction, and photoshoot creative direction with on-set experience.
Born in Vietnam, and raised in the U.S. Previous clients include Four Seasons, HAM, Katie Couric Media, and Blockchange. Past agency partners include Red Antler, Brand Bureau, and Decimal Studios. Prior to independent work, she led multidisciplinary teams at Shinola and Avoq (previously Kivvit). Additionally, she was invited to her alma mater, The University of the Arts, to lead a visual design course focusing on type and image.
Services
Branding & Identity
Concept Development
Art Direction
Editorial Design
Packaging Design
Website Design
Mobile Design
Print Design
Experience
Four Seasons
HAM
Land
Red Antler
Blockchange
– Freelance, 2024
Brand Bureau
Katie Couric Media
The Dopple
— Freelance, 2019–2022
Shinola Brand & Campaigns
Shinola Product Initiatives
Shinola Hotel
— Shinola, 2016–18
Associate Advisor
– The University of the Arts, 2017
RBC
Allstate
MTA
Nurses Union
RBC
Google
— Avoq (previously Kivvit), 2012–16
Morgan Stanley
Canon
– Carbone Smolan Agency, 2007-10
United Nations
COLORS
— Fabrica, 2007
Awards & Press
Ad Age
New York, NY – Jul 2018
Shinola Welcomes New Americans With A Patriotic Short Film
The Drum
New York, NY – Jul 2018
Shinola: From This Second Forward
The Publicity Club of Chicago
Chicago, IL – Jun 2016
Google Geek Street won
Golden Trumpet Community Relations
Chicago Tribune
Chicago, IL – Jul 2015
Google Geek Street Fair gets Chicago kids acquainted with STEM
U.S. News
Chicago, IL – Jul 2015
Geek Street: Helping Kids Go From Consumer to Creator With STEAM
Talks
Pratt
New York, NY – Nov 2020
Branding a Political Campaign
Guest Lecturer
School of Visual Arts
New York, NY – Nov 2019
Working Photographer
Guest Lecturer
AIGA Detroit Chapter
Detroit, MI – Oct 2018
In-House Sessions
Panel Discussion