Inspired by the Arts and Crafts movement in Detroit during the early 20th century which promoted ideals of beauty and skilled craftsmanship in an increasingly industrialized world. The Shinola Fall 2018 brand campaign brought together the historical legacy of the Arts and Crafts movement in Detroit, the company’s core mission of thoughtful and well-researched design, and elevating craftsmanship.

The Cranbrook Academy of Art community was greatly influenced by the vision of the Arts and Crafts movement where craftsmanship results in superior products and provides the foundation for an ethically responsible life. As a result, the backdrop for the Shinola brand narrative took place on the Cranbrook campus, nearby architectural landmarks influenced by this historical art movement, and the Shinola watch factory.